Marketing Your Social Enterprise: 6 Free Guides to Get You Started

Your social enterprise is actively engaged in marketing and communications each day - from the signage you hang in your store to the website you manage for your customers. And while the tasks of marketing and communications can feel long, they don’t have to be overwhelming and you don’t have to go it alone.

That’s why REDF, a venture philanthropy that invests exclusively in employment social enterprises, created REDFworkshop. This free, online platform houses explainers, tools, templates, and more to support you in running your social enterprise.

I was thrilled to partner with REDF to contribute six practical guides to REDFworkshop’s suite of marketing resources. Each guide comes loaded with checklists for your business, industry best practices, practical tips for getting the work done, and free resources to extend your capacity.

Check out the free guides below and reach out if you’d like to talk more about any of these topics or if you need a boost to your social enterprise’s communications capacity!

Brand Strategy
Distinguish your business, build trust, and help your customers remember you with a strong brand

External Communications
Reach your target audiences, showcase the information they need, and move them to action

Storytelling
Create an emotional connection to your work with impactful - and ethical - storytelling

Marketing Assets
Develop core marketing assets that you can use again and again to reach your goals

Social Media
Leverage the social media platforms that will do the most for your business

Website
Build and maintain a website that serves as a powerful marketing asset